It does so through the organisation of the European Researchers’ Night, a research communication and promotion event taking place across EU Member States and Horizon Europe Associated Countries which aims to

contribute to promoting excellence research projects across Europe and beyond
increase awareness among the general public of the importance and benefits of research and innovation and showcase its concrete impact on citizens’ daily life
heighten young people’s interest in science and research careers
Every year on the last Friday of September, the European Researchers’ Night makes science accessible to all through activities which combine education with entertainment, such as exhibitions, hands-on experiments, science shows, games, competitions, quizzes and more.